Having made a name for making amazing cupcakes, wedding cakes and special occasion bespoke cakes for friends and family the foundations were there to set up a business. Swiftly getting set up with authorised kitchens the next steps were to get the message out there to more people. Thats where United by Design came onboard.
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United By Design was chosen to create a brand with impact for Preston Baker, which has four offices in York, Selby and Leeds. The new identity appears on the company’s ‘For Sale’ and ‘To Let’ boards, website, car livery, office signage, advertising, promotional literature and mobile phone apps for iphone and Android.
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Green Forest
Lu Lin had a distinct eastern look to the company when United by Design was approached to update their branding. The challenge was to make the company more appealing to a wider audience of intelligent and savvy shoppers without loosing the authenticity of the origins of the product. The brand developed into an instantly recognisable ribbon that uses the double ‘L’ of the company name to create an iconic tea leaf mark. This sits on a bright band of red that nods to the east without being overpowering.
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