As Choc Affair develop new and exciting ranges made from the most amazing fairtrade chocolate their range of audiences are increasing. Most recently the lollies Choc Affair produce have increased in popularity. This fantastic new range of animal based lollies needed a fun and identifiable name with vibrant packaging that would engage with the primary audience of children.
Green Forest
Lu Lin had a distinct eastern look to the company when United by Design was approached to update their branding. The challenge was to make the company more appealing to a wider audience of intelligent and savvy shoppers without loosing the authenticity of the origins of the product. The brand developed into an instantly recognisable ribbon that uses the double ‘L’ of the company name to create an iconic tea leaf mark. This sits on a bright band of red that nods to the east without being overpowering.
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Lu Lin tea source a wide range of organic single estate loose leaf tea from rural China. Working with co-operative farms and supporting the rural communities Lu Lin have developed a distinct range of 68 loose leaf tins, a specialist but accessible ‘Daily Cup’ range as well as a luxury range of individual teabags.
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